WISTA PNW Chapter: Introduction to Personal Branding: Ten Steps Toward a New Professional You

You voted and we listened…

Date: March 20th from 12:00-1:30

Location: Virtual

WISTA: All Chapters are welcome!

Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out. Social media has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.

We will review and discuss (the cliff notes version of…) the actionable steps you can employ immediately in order to start becoming more memorable within your career niche and grow your network from “Introduction to Personal Branding” by Mel Carson.

You will learn how to:

• take the perfect profile photo,
• think about your professional purpose,
• optimize your LinkedIn profile,
• optimize your social media presence for search engines like Google and Bing,
• craft a personal branding statement,
• analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.

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